Introducing the ‘new normal’ Sabrina Love is a non-profit organisation that has gone international with the love and care they have put into those with special needs. Named after their beloved daughter the heart logo was Sabrina’s symbol and the star her twinkling light that forever shines and inspires. Keeping the logo simple and strong the symbols, heart curls and colour pink (Sabrina’s favourite colour) give it a gentle punch which works well for print and all media. We created the Sabrina’ family’, all hand drawn and digitally enhanced to impart the Sabrina message in visuals. Used on clothing for the annual charity fund raisers the little family symbolizes each year as a year to celebrate ie a ‘Year of Love’ or a ‘Year of Gratitude’. The succulent Garden is the latest illustrated addition to the Sabrina narrative. Digital advertising and marketing makes further use of the illustrations to impart a message of joy and nurture children, people and the planet are deserving of.