The brief was to create a brand that took you out of your normal realm into one that indulged and delighted with books, candles, scent, ribbons, artisanal chocolates and a general heightening of the senses. A twist on the indigenous candlewood trees in the area Candylwood put the ‘candy’ into it. Primarily a web based on-line shopping product, Candylwood has popped up in selected stores with their ethical, plant based eco-friendly produce. Being a renown astrologer the logo echoed that in a simple star comet. Elegant with a slight art deco edge to the tail of the comet, the logo translates well on to all media as well as value added products. All packaging is undyed and earth friendly using local produce and labour where possible.